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World of Web

The virtual world of the web catches up with us if we don't pay attention to it. I've been witness to more than one occasion where a customer at a smaller retail store says, "I'll just look it up on your website". Then the employee at the store has to admit "well, actually we don't have a website".

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Checks and Balances

Expanding your store to add an eCommerce element involves a fair amount of work from both the developer and the client. One should look upon it in the same way as normal store inventory. Products and product options need to be added, pictures, the words that sell them, descriptions and stock movements.

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Appearance and UI

Today we put aside all of the other elements that go into making a website, and just concentrate on what your customers see and how they see it.

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